The Laughing Cow
A brand of processed cheese made by Fromageries Bel since 1921. Bel Groupe
The Laughing Cow (French: La Vache Quit Rit) is a brand of processed cheese made by Fromageries Bel since 1921. Bel Groupe, which includes The Laughing Cow, now has branches all over the world, one of which is Kenya.
Social Media Strategy
It’s no secret, businesses use online marketing, especially if you’re to keep up the brand lineage and repute, at par with other sister branches, just like The Laughing Cow Kenya.
So we broke down our strategy into 5 phases as below, and achieved the heart of the locals for client brand!
- Competitor research
- Ideal customer profile analysis
- Audience segmentation
- Customized editorial management system
- Measurement and Reporting
Creative Designing & Marketing
Client vision was clear, it’s not about quantity, and it’s about quality. Posting 6-7 times a week is not for all industries. For them, they found 1-2 times a week is perfect. So using audience analysis, we created on-brand content to generate awareness & encourage engagement.
This responsibility included:
- Content Calendar planning
- Content creation following brand guidelines
- Performance metrics study
- Content library resources creation
- Compelling visuals creation
- Post caption creation
- Approval, Scheduling & Result tracking
Our marketing efforts resulted in some great lead generation and brand awareness metric numbers, making us a perfect fit for client brand.
Creative Designing & Marketing
Client vision was clear, it’s not about quantity, and it’s about quality. Posting 6-7 times a week is not for all industries. For them, they found 1-2 times a week is perfect. So using audience analysis, we created on-brand content to generate awareness & encourage engagement.
This responsibility included:
- Content Calendar planning
- Content creation following brand guidelines
- Performance metrics study
- Content library resources creation
- Compelling visuals creation
- Post caption creation
- Approval, Scheduling & Result tracking
Our marketing efforts resulted in some great lead generation and brand awareness metric numbers, making us a perfect fit for client brand.
Measured Results We’re Proud Of
- Achieved 40% more revenue potential
- 40-60% customers started using social media as a support channel
- 78% increase in impressions
- 2x the followers to 9.9K on FB & 2.5K+ on Instagram
- Significant increase in visits to top distributors outlets in Nairobi