Frozen By Crystal
A Frozen Food Wonderland in the scenic Capital of Kenya
We were tasked to lift the newly launched frozen food convenience brand off the ground by building their website and the mobile app – a revolutionary core platform for their sales, drive awareness, engagement, build a community and most importantly drive product sales for the 1st retail store for a 100+ year old distributor with zero retail experience.
Logo Design
They wanted the modernization, a new brand sign was expected to bemore playful and frozen theme related. They also asked to keep blue color palette as it corresponds to their vision of the brand image. Considering all the aspects, the designer created several variants along the lines of their requirements. The final logo was completed in flat minimalistic style. Also, special logos for iconography and special brandingand monochromatic variants was provided to be used in altercating cases
Product Branding
Client was looking to develop a consistent and cost effective introductory experience for their new recruits across the city. The corporate and in store equipment merchandise was to be designed to ensure brand consistency and quality
Product Branding
Client was looking to develop a consistent and cost effective introductory experience for their new recruits across the city. The corporate and in store equipment merchandise was to be designed to ensure brand consistency and quality
Web Design & Development
We swiftly begun to work on creating a bespoke WordPress website for the brand, equipped with a responsive design, UX to ease phone conversations, landing pages for vital services, and a unique WordPress CMS for minimal setup and faster load speed, without the unnecessary guff template WordPress designs offer.
Social Media Management
We put together targeted Facebook advertising campaigns utilizing effective creative to drive social proof, product introductions as well as user database enhancement to drive and repeat business from locals. Three main categories campaigns focused on:
- Launch/Giveaway Campaigns
- Product Campaign
- App Campaign
Social Media Management
We put together targeted Facebook advertising campaigns utilizing effective creative to drive social proof, product introductions as well as user database enhancement to drive and repeat business from locals. Three main categories campaigns focused on:
- Launch/Giveaway Campaigns
- Product Campaign
- App Campaign
Influencer Marketing
We put together influencer marketing campaigns with key influencers in the heart of Nairobi who could help drive awareness for brand launch, reinforce presence with brand in focus, aid with product shoot and establish search engine rankings.
Email Marketing
After attracting new clients through paid channels, we leveraged email marketing campaigns to attract recurrent customers, enhancing the client’s lifetime value per customer. We consistently marketed to existing customers with personalized mass mailings in order to improve brand loyalty from newly acquired consumers via targeted ads.
Email Marketing
After attracting new clients through paid channels, we leveraged email marketing campaigns to attract recurrent customers, enhancing the client’s lifetime value per customer. We consistently marketed to existing customers with personalized mass mailings in order to improve brand loyalty from newly acquired consumers via targeted ads.
Measured Results We’re Proud Of
- 110% increase in online orders
- 60% new customers discovered brand through marketing channels
- Lift in out-of-town presence – helped in franchise plan
- 10000+ user database
- Significant launch sales ROI with Facebook Shop, IG Shop & Email Marketing
- Within 2 months of launch, a bashing 650+ followers on Facebook and a staggering 1500+ followers
- organic increase on new profiles